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Abu Dhabi, UAE – July 16, 2026 – SEDCO, a global provider of customer and patient experience technologies, participated in the SSMC Inpatients Smart Room & Innovations Expo Roadshow, held on July 16 at Sheikh Shakhbout Medical City (SSMC) in Abu Dhabi, United Arab Emirates. Participating in collaboration with its UAE partner, EHS Health Solutions, SEDCO showcased a range of smart healthcare technologies designed to support hospitals in enhancing operational efficiency, improving patient flow, and delivering more connected digital patient experiences.
Among the solutions presented were SEDCO’s Self-Service Patient Registration solutions and its AI-powered Patient Experience Management (PEM) platform, which help healthcare providers digitize and manage the patient journey across multiple physical and digital touchpoints. The platform supports key stages of the healthcare visit, including patient identification, registration, check-in, appointment and walk-in management, intelligent prioritization, queue management, patient calling, digital navigation, feedback collection, and real-time operational monitoring.
By connecting these processes through one integrated platform, hospitals can reduce administrative workload, improve visibility across patient journeys, optimize resource utilization, and create a smoother experience for both patients and healthcare teams.
“Healthcare organizations today are looking beyond individual digital tools. They need connected platforms that can bring together patient services, operational workflows, and real-time data across the entire healthcare journey,” said Hussein Morsy, Business Development Manager at SEDCO. “Our participation in the SSMC Inpatients Smart Room & Innovations Expo Roadshow allowed us to demonstrate how AI-powered Patient Experience Management and self-service technologies can help hospitals simplify processes, improve patient flow, and deliver more efficient and patient-centered experiences.”
The event brought together healthcare professionals, technology providers, and industry stakeholders to explore innovations that can contribute to smarter inpatient environments and more digitally connected healthcare services. SEDCO’s participation highlighted the growing role of intelligent automation, self-service, and artificial intelligence in supporting healthcare transformation. These technologies can help reduce repetitive administrative tasks, provide patients with greater control over their visits, and give hospital teams access to actionable operational insights. Through self-service registration, patients can complete key steps of the check-in process with less dependency on reception teams.
Meanwhile, intelligent patient flow management helps direct patients to the appropriate service points, organize waiting areas, and improve coordination between departments. SEDCO’s AI-powered PEM platform also provides healthcare managers with centralized visibility into patient volumes, waiting times, service performance, and operational bottlenecks. This enables decision-makers to respond more effectively to changing demand.
SEDCO's participation in the roadshow reflects its continued commitment to healthcare digital transformation in the UAE and the wider region. The company continues to invest in technologies that connect physical and digital healthcare experiences, helping providers