SEDCO Joins Uni System Group Event to Highlight the Future of AI-Powered Banking Customer Experience in Morocco
Casablanca, Morocco – September 30, 2026 — SEDCO participated in the Annual Banking Event 2026, hosted by Uni System Group at the Royal Mansour Casablanca, bringing together banking decision-makers and technology providers to explore how complementary technologies can support the continued digital transformation of Morocco’s banking sector.
The event brought together an ecosystem of specialized technology partners, including GTEC, focused on secure power and UPS solutions; PRISME, providing cash management and processing technologies; as well as EPSON, RUCKUS, and Keri Systems, contributing expertise across banking infrastructure, connectivity, security, and technology. As part of the event, SEDCO presented its expertise in AI-powered customer experience, self-service banking, queue management, and virtual meeting solutions, highlighting how connected technologies can help financial institutions create more accessible, efficient, and digitally enabled customer journeys. “Our objective was to bring together complementary technology partners and banking decision-makers in one focused environment, creating meaningful opportunities to exchange perspectives on the future of banking. We were pleased to have SEDCO contribute its expertise in customer experience and digitalization as part of this ecosystem.” ALI BETTAHI, president of Unisystem Group.
Representing SEDCO, Khaled Hayajneh, Business Development Manager, delivered a dedicated presentation exploring the changing role of customer experience technology in modern banking. His session focused on the importance of moving beyond isolated digital channels and connecting the complete banking customer journey across branches, self-service environments, digital interactions, and remote services.
“Banking customer journeys are becoming increasingly connected, with customers expecting greater flexibility in how and where they interact with their bank. The opportunity for banks is to look beyond individual channels and consider the customer journey as a whole. By connecting digital, physical, self-service, and virtual touchpoints, technology can help create more seamless experiences while supporting more efficient branch operations.”— Khaled Hayajneh stated
SEDCO highlighted its approach to Phygital Customer Experience Management, where physical and digital service channels operate as part of one connected journey. Through solutions for AI assistant, self-service, queue management, virtual meetings, banks can provide customers with greater choice in how they access services while maintaining visibility and consistency across different touchpoints. These technologies can also support banks in improving branch efficiency, extending access to services, reducing unnecessary manual interactions, and using operational data to better understand customer journeys and service performance.
SEDCO’s participation reflects its continued engagement with the Moroccan banking sector and its collaboration with regional technology partners such as Uni System Group. As banks continue to modernize customer-facing operations, the focus is increasingly moving from implementing individual technologies toward building connected customer journeys that bring together digital banking, branch experiences, self-service, AI, and virtual engagement. The Annual Banking Event provided a platform for SEDCO and its technology partners to exchange expertise with banking professionals and explore how integrated technologies can contribute to the next stage of banking digitalization in Morocco.
About Uni System Group
Founded in 2004, Uni System Group is a Moroccan technology integrator specializing in electronic security, networks and infrastructure, customer experience, cash management, and IT and data center solutions. The company delivers technology projects across private and public sector organizations, including banks and financial institutions, with expertise spanning system integration, infrastructure implementation, and ongoing maintenance.
About SEDCO
SEDCO is a global provider of Phygital Customer Experience Management solutions, helping organizations transform customer journeys through AI-powered customer experience, self-service, queue and customer visit management, virtual meetings, and business intelligence. With more than 40 years of experience, SEDCO supports organizations across banking, telecom, government, healthcare, utilities, and exchange houses, with operations and projects across the Middle East, Africa, Asia, and Europe.
