English
Riyadh, Saudi Arabia — In a step towards enhancing the quality of healthcare services across the Kingdom, SEDCO, a leading provider of smart digital transformation solutions, has announced a strategic partnership with Adaptive TechSoft Company (ATS) during the Global Health Exhibition 2025 in Riyadh. The Memorandum of Understanding was signed in the presence of Majdi Albeitshawish, CEO of SEDCO, and Ali Al-Othman, CEO of ATS, marking a significant milestone in advancing digital transformation and innovation across the healthcare, education, and service sectors in Saudi Arabia.
Through this partnership, both companies aim to leverage their combined expertise to deliver advanced Patient Experience Management solutions that optimize hospital operations, improve patient flow, reduce waiting times, and ensure seamless integration between digital and physical patient touchpoints. The collaboration also supports Saudi Vision 2030’s goals of improving service quality, operational efficiency, and patient satisfaction.
Majdi Albeitshawish, CEO of SEDCO, stated: “At SEDCO, our goal has always been to empower healthcare organizations through smart solutions that integrate seamlessly with their digital transformation goals. Partnering with ATS allows us to expand our impact and support hospitals in achieving operational excellence and patient satisfaction.”
Ali Al-Othman, CEO of Adaptive TechSoft (ATS), added: “We are proud to collaborate with SEDCO to bring world-class patient experience management solutions to the Saudi market. This partnership aligns with our mission to harness innovation and technology to enhance healthcare delivery, ensuring every patient journey is smooth, efficient, and connected.”
Nidal Abu Markhyah, General Manager of SEDCO KSA, concluded: “This partnership underscores our commitment to supporting the Kingdom’s digital health transformation. Together with ATS, we are introducing intelligent healthcare technologies that enhance operational efficiency and deliver a more personalized, patient-centered experience across hospitals and clinics in Saudi Arabia.”
This partnership reflects both companies’ shared dedication to advancing healthcare digitalization and enabling sustainable transformation in alignment with the Kingdom’s Vision 2030.